Cigarette advertising and marketing is forbidden in Australia, the United States and Europe, and smoking indoors is outlawed in the majority of the big cities around the world. But in fashion, it seems, smoking is still stylish all the time.
The cigarettes appear in a luxurious black box with gold foil and are being promoted towards women in Asia and Russia.
The cigarettes were promoted by an advertisement showing a model that is very similar to Kate Moss, who received tough judgments when she was smoking on the Louis Vuitton catwalk in 2011.
Online retail dealers, which offer for sale the cigarettes for as much as $44 per pack of 200 cigarettes, find out that the product first introduced in 1989.
Advertising script conveys to potential customers that the label’s “philosophy is to give their cigarettes a classic sophisticated look.”
It can be found as well on the script that building a sense of attractiveness to female vanity and thus making the woman who prefer using Yves Saint Laurent cigarettes more gorgeous than one who smokes other cigarette brands or more appealing than a woman who is non-smoker.”
Deborah Arnott, chief executive of Action on Smoking and Health, stated that Yves Saint Laurent fashion house should be embarrassing of itself.
She added: “As the promotion and marketing ban avoiding any advertising or sponsorship by cigarette makers became effective, smoking amongst the younger generation has slipped by 33 %.
“Nobody wants to see Yves St Laurent cigs available for sale, as cigarette manufacturers are prohibited from using brandsharing to advertise smoking in the United Kingdom, or anywhere in the European countries.
“Unfortunately in Russia and a lot of areas of Asia, teenagers are not yet secured from such cigarette companies strategies, and gorgeous brands like YSL can be applied to draw them into a dependency that will result in diseases connected with smoking and disadvantages.
YSL is a follower of Cartier and Pierre Cardin, which have as well allowed cigarette makers to use their logo.