The relationship between fashion industry and smoking has been hard pressed for a long time. Even though cigarette makers are not allowed to buy advertising and marketing space, smokes still find the ways to appear into fashion magazines.
It is not easy matter to struggle with smoking in fashion when the supermodels and famous designers are noticeably smoking cigarettes. Such widely known top model as Kate Moss is frequently pictured smoking. Some designers even allow tobacco companies to use their brand names in advertising campaigns. In European magazines, advertisements for Gucci demonstrated cigarette ash spread across their high-priced handbags.
However, sometimes the fashion industry supports anti-smoking campaigns that are focused on reducing the attractiveness of smoking. In 2002, Simon Lock, a Chief Executive Officer of the Mercedes Australian Fashion Week, introduced a Smoke-Free Fashion Initiative, determining the impact of the fashion on public awareness and tendencies.
Only time will show how the relationship between smoking and the fashion will flourish.