Not all smokers know, that the world’s Nr. 1 cigarette – Marlboro, mainly associated with brave cowboys, were initially intended only for women.
Marlboros were first launched in 1924, in the United States and were selling as female cigarettes with mouthpieces. Moreover, women could choose between the colors of mouthpieces – elegant ivory or stylish red. The white-colored packs looked more than ladylike, and the advertising slogan “Mild as May” was corresponding to the image of a womanly cigarette.