Japan Tobacco international is presenting a new pack design of its current Old Holborn collection, rewarding the brand’s place in the market as the premium quality product for adult Roll Your Own smoking people.
The new Old Holborn is available in the marketplace from this June. The famous RYO brand’s new design pack will be sold in all channels in 12.5g, 25g and 50g packs (with respective RRPs of £4.40, £8.62 and £17.09). The 12.5g pack will offer a “new design, same taste” flash mark, while the launch of “zip fresh” concept will show a new label placed on the 25g and 50g packs to point out their apply of zip fresh technology. The splendid taste tobacco blend will continue to be the same.
Japan Tobacco’s head of communications Jeremy Blackburn said: “With over 200 years of heritage and experience, Old Holborn is one of the best hand-rolling tobacco brands in the United Kingdom, causing it an extremely important participant in the RYO market for suppliers. The new pack design will reinforce the Old Holborn brand, as it goes on to complement regular RYO existing adult smokers’ taste choices with premium quality.”
Japan Tobacco International is an international tobacco company, which belongs to Japan Tobacco. JTI products are sold in 120 countries and the company has offices in more than 90 countries. The cigarette maker produces international cigarette brands such as Winston, Mevius (Mild Seven), Camel, Sobranie, Glamour and LD.